Attio
crm
Generative AI
freemium
intermediate setup
Last verified Mar 11, 2026Best For
Fast-growing tech startups and RevOps teams who need a highly customizable, data-driven CRM.
Not Ideal For
Small local businesses or traditional sales teams looking for a simple, out-of-the-box contact manager without technical configuration.
Pros & Cons
- Extremely flexible and customizable data schema
- Real-time automated data enrichment for companies and people
- Beautiful, modern UI with high-performance speed
- Powerful automated relationship intelligence and email syncing
- Robust API and developer-first approach to CRM
- Steep learning curve for users used to traditional CRMs like Pipedrive
- Requires manual setup of workflows as there are few 'pre-built' templates
- Advanced reporting features are locked behind higher-tier plans
Key Features
Objects & Attributes
Define your own data structures and relationships without being limited by standard CRM fields.
Automated Enrichment
Automatically pulls in company data, social profiles, and logos based on email domains.
Relationship Intelligence
Analyzes email and calendar metadata to show who in your company has the strongest connection to a lead.
Attio Automations
A visual workflow builder to automate lead routing, status changes, and notifications.
Email & Calendar Sync
Bi-directional sync with Gmail and Outlook that maps conversations to the correct records automatically.
Pricing Breakdown
- pro
- $79/user/month including full automation suite, advanced permissions, and reporting.
- free
- Free for up to 3 users with basic features and 2,000 records.
- annual
- Up to 20% discount when billed annually.
- starter
- $29/user/month for basic automation and increased record limits.
- enterprise
- Custom pricing for advanced security, SAML, and dedicated support.
⚠️ Pricing is subject to change. Always verify current pricing on the tool's official website before purchasing.
Free Tier
- storage
- 2,000 records
- features
- Basic enrichment and limited active views
- requests
- Limited automation runs
Integrations
Slack
Zapier
Segment