Privacy Policy

Last updated: May 20, 2026

1. Introduction

The Skill Shift ("we," "our," or "us") operates theskillshift.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

2. Information We Collect

Information You Provide

  • Email address when subscribing to our newsletter, Weekly AI Digest, or State of AI Report
  • Name, email, and message when using our contact form
  • Assessment responses when completing our AI Readiness Assessment
  • Download activity when accessing templates or checklists
  • Subscription preferences (profession, frequency, content topics) for personalized digests and reports

Information Collected Automatically

  • Anonymous visitor identifiers (randomly generated, non-personal)
  • Pages visited and reading time
  • Referrer information
  • Browser type and device information

3. How We Use Your Information

  • To send newsletter updates, Weekly AI Digests, and State of AI Reports you've subscribed to
  • To respond to your contact form inquiries
  • To provide personalized AI readiness assessment reports
  • To deliver profession-specific content, including curated digests and intelligence reports
  • To enroll you in relevant email sequences (e.g., assessment follow-up, resource download series, re-engagement)
  • To analyze website usage and improve our content
  • To maintain and improve our website's functionality

4. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy. Newsletter, digest, and report subscribers can unsubscribe at any time via the unsubscribe link in each email or through the preferences page. Email sequence enrollments are automatically removed upon completion or unsubscription. Contact messages are retained for customer service purposes. Anonymous analytics data may be retained indefinitely.

5. Data Sharing

We do not sell your personal information. We may share data with:

  • Email service providers (for sending newsletters and notifications)
  • Hosting and infrastructure providers
  • Analytics tools (using anonymized data only)

6. Cookies

We use essential cookies and local storage to maintain basic functionality such as anonymous visitor tracking. We do not use advertising or third-party tracking cookies. See our Cookie Policy for details.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Opt out of marketing communications
  • Request a copy of your data in a portable format

To exercise these rights, contact us at hello@theskillshift.com.

8. Security

We implement appropriate technical and organizational measures to protect your data, including encryption in transit, access controls, and regular security reviews.

9. For European Users (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):

Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent — When you subscribe to our newsletter, submit a contact form, or complete an assessment (Article 6(1)(a))
  • Legitimate Interests — For anonymous analytics to improve our website (Article 6(1)(f))
  • Contract Performance — To deliver the services you've requested (Article 6(1)(b))

Your GDPR Rights

In addition to the rights listed in Section 7, European users have the right to:

  • Right to Erasure — Request deletion of all your personal data ("right to be forgotten")
  • Right to Restriction — Request that we limit how we process your data
  • Right to Object — Object to processing based on legitimate interests
  • Right to Data Portability — Receive your data in a structured, machine-readable format
  • Right to Withdraw Consent — Withdraw consent at any time without affecting prior processing
  • Right to Lodge a Complaint — File a complaint with your local Data Protection Authority (DPA)

To exercise any of these rights, email us at hello@theskillshift.com. We will respond within 30 days.

International Data Transfers

Your data may be processed outside the EEA. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs), to protect your data in compliance with GDPR requirements.

Data Protection Officer

For GDPR-related inquiries, contact us at hello@theskillshift.com.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify subscribers of significant changes via email.

11. Contact Us

If you have questions about this Privacy Policy, contact us at hello@theskillshift.com.