How much does Tavus cost?

Tavus starts at $59/mo. It offers a freemium pricing model.

Is Tavus easy to set up?

Tavus has a intermediate setup difficulty level.

What are the pros of Tavus?

Key advantages: High-fidelity lip-syncing and voice cloning technology; Automated variable insertion for names and company details; Seamless integration with popular CRM and sales outreach tools.

Tavus

video

Generative AI

freemium

intermediate setup

Last verified Sep 15, 2026

Best For

Sales and marketing teams looking to send personalized video messages at scale without recording each one manually.

Not Ideal For

Casual creators or small businesses with very low lead volume who cannot justify high monthly platform fees.

Pros & Cons

High-fidelity lip-syncing and voice cloning technology
Automated variable insertion for names and company details
Seamless integration with popular CRM and sales outreach tools
Advanced 'Phoenix' model for realistic facial movements
Scalable API for developers to build custom video workflows

High entry price point compared to basic screen recording tools
Requires a high-quality initial training video for best results
Processing time for large batches can vary

Key Features

Phoenix Model

A proprietary large video model that generates realistic talking head videos with natural expressions.

Voice Cloning

Clones the user's unique voice to match the generated video lip-sync perfectly.

Dynamic Variables

Automatically swap out words or phrases in a video based on data from your CRM.

Developer API

Robust API access for integrating video generation into existing apps and platforms.

Video Landing Pages

Customizable pages to host generated videos with integrated call-to-action buttons.

Pricing Breakdown

Tavus offers a Developer Platform with a free Basic tier, a Starter plan at $59/month, a Growth plan at $397/month, and a custom Enterprise plan. The Starter plan includes 100 CVI minutes and 10 generated-video minutes, with CVI overage at $0.37/minute. The Growth plan includes 1,250 CVI minutes and 100 generated-video minutes, with CVI overage at $0.32/minute. There are also separate consumer PALs plans.

Pricing verified Sep 15, 2026

⚠️ Pricing is subject to change. Always verify current pricing on the tool's official website before purchasing.

Free Tier

25 CVI minutes, 5 generated-video minutes

Integrations

Zapier

HubSpot

Salesforce

Who Should Use This

Marketing Managers

Scale campaigns with AI-powered strategies

Sales Professionals

Close more deals with intelligent tools

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Resources to use with Tavus

All resources