How much money can you make with AI-Powered Press Release Writing?

Realistic monthly income for AI-Powered Press Release Writing is $1,000–$3,500+ once you're putting in roughly 10-20 hrs/week. This reflects steady, established earnings — not the first month, and before costs and tax.

What AI tools do you need for AI-Powered Press Release Writing?

AI-Powered Press Release Writing typically uses ChatGPT, Claude, Muck Rack.

Is AI-Powered Press Release Writing good for beginners?

AI-Powered Press Release Writing is rated intermediate skill level, so some existing background in the area helps before you start.

What is a side hustle?

A side hustle is a way to earn extra income alongside your main job or other commitments — usually part-time, often flexible, and separate from a full career change. The AI side hustles tracked on this site specifically use an AI tool somewhere in the earning process, whether that tool is the core product or just a helper in the workflow.

All side hustles

AI-Powered Press Release Writing

Write press releases, media pitches, and company announcements using AI for research, drafting, and journalist targeting.

Monthly income

$1,000–$3,500+

Startup cost

$0–$100

Time required

10-20 hrs/week

Time to first $

1-2 weeks

Difficulty

4 / 10

AI leverage

High

AI tools you'd use

ChatGPT
Claude
Muck Rack

Overview

Startups and small businesses need press coverage but can't afford a $5,000+/month PR agency retainer — AI can research a journalist's beat and draft the release fast, but actual media relationships (knowing which reporter just covered a competitor and won't run the same story twice, which editor wants data-heavy leads) come from human networking no AI tool replicates. Priced per release or on retainer to startups, PR agencies and small businesses.

Why it works

Startups and small businesses need press coverage but cannot afford PR agencies at $5000+/month. AI can research journalist beats and draft releases, but media relationships — knowing which reporter just covered a competitor and will not write the same story twice, or which editor prefers data-heavy leads — require human networking that AI cannot replicate.

How it makes money

Per deliverable + retainer

How to start

Study successful press releases in tech, healthcare, and consumer sectors and identify common structures: headline, dateline, lead paragraph, boilerplate.
Create sample press releases for fictional companies showing AI draft and final human-polished versions.
Offer a free press release to a local startup in exchange for a case study and testimonial.
Price per press release at $200–500 and media pitching at $300–800 per campaign.
Use AI to research journalist beats, draft releases, and identify news angles that align with current trends.
Write headlines in AP style under 80 characters that include the company name and news hook.
Include a quote from a named executive with specific, non-generic language about the announcement.
Build a journalist contact list of 50–100 reporters in the client's industry using Muck Rack or manual research.
Personalize every pitch email with a specific reference to the journalist's recent work.
Track open rates, response rates, and coverage secured in a shared spreadsheet.
Upsell crisis communication drafting at $500 per statement for reputation management situations.