AI-Powered Press Release Writing

Write press releases, media pitches, and company announcements using AI for research, drafting, and journalist targeting.

Monthly income

$1,000–$3,500+

Startup cost

$0–$100

Time required

10-20 hrs/week

Time to first $

1-2 weeks

Difficulty

4 / 10

AI leverage

High

AI tools you'd use

ChatGPT
Claude
Muck Rack

Why it works

Startups and small businesses need press coverage but cannot afford PR agencies at $5000+/month. AI can research journalist beats and draft releases, but media relationships — knowing which reporter just covered a competitor and will not write the same story twice, or which editor prefers data-heavy leads — require human networking that AI cannot replicate.

How it makes money

Per deliverable + retainer

How to start

Study successful press releases in tech, healthcare, and consumer sectors and identify common structures: headline, dateline, lead paragraph, boilerplate. 2. Create sample press releases for fictional companies showing AI draft and final human-polished versions. 3. Offer a free press release to a local startup in exchange for a case study and testimonial. 4. Price per press release at $200–500 and media pitching at $300–800 per campaign. 5. Use AI to research journalist beats, draft releases, and identify news angles that align with current trends. 6. Write headlines in AP style under 80 characters that include the company name and news hook. 7. Include a quote from a named executive with specific, non-generic language about the announcement. 8. Build a journalist contact list of 50–100 reporters in the client's industry using Muck Rack or manual research. 9. Personalize every pitch email with a specific reference to the journalist's recent work. 10. Track open rates, response rates, and coverage secured in a shared spreadsheet. 11. Upsell crisis communication drafting at $500 per statement for reputation management situations.

AI-Powered Press Release Writing

AI tools you'd use

Why it works

How it makes money

How to start

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