How much does Apollo.io cost?

Apollo.io starts at $49/month. It offers a freemium pricing model.

Is Apollo.io easy to set up?

Apollo.io has a beginner setup difficulty level.

What are the pros of Apollo.io?

Key advantages: Massive database of over 275 million verified B2B contacts; Built-in email sequencing and automated outreach workflows; Powerful Chrome extension for LinkedIn prospecting.

Apollo.io

sales_intel

Predictive AI

freemium

beginner setup

Last verified Mar 11, 2026

Best For

B2B sales teams looking for an all-in-one lead database and automated outreach platform.

Not Ideal For

B2C companies or businesses that do not rely on cold outbound prospecting.

Pros & Cons

Massive database of over 275 million verified B2B contacts
Built-in email sequencing and automated outreach workflows
Powerful Chrome extension for LinkedIn prospecting
AI-driven lead scoring and 'buying intent' signals
Highly competitive pricing compared to ZoomInfo or Lusha

Data accuracy can vary, especially for direct mobile numbers
Email deliverability tools are basic compared to specialized warm-up services
The interface can feel cluttered due to the high number of features

Key Features

AI Writing Assistant

Generates personalized cold emails based on prospect data and company research.

Lead Scoring

Uses predictive AI to rank leads based on their likelihood to convert and fit your ICP.

Buying Intent

Tracks companies researching specific topics to identify active buyers in the market.

Sales Sequences

Automated multi-channel touchpoints including email, phone calls, and LinkedIn tasks.

Data Enrichment

Automatically updates your CRM with fresh contact and company information to prevent data decay.

Pricing Breakdown

pro: $79/user/mo (billed annually) for buying intent signals and AI email generation.
free: Includes 10,000 email credits/mo and basic search filters.
team: $119/user/mo (billed annually) for advanced reporting and call recording.
annual: Up to 20% discount when paying annually across all paid tiers.
starter: $49/user/mo (billed annually) for increased credits and basic sequences.
enterprise: Custom pricing for unlimited credits and advanced security features.

⚠️ Pricing is subject to change. Always verify current pricing on the tool's official website before purchasing.

Free Tier

storage: Unlimited records in the Apollo CRM
features: Limited to 5 sequence tracks and basic search filters
requests: 10,000 email credits per month

Integrations

HubSpot

Salesforce

Who Should Use This

Marketing Managers

Scale campaigns with AI-powered strategies

Sales Professionals

Close more deals with intelligent tools

Operations Managers

Optimize processes with intelligent automation

Visit Website

Pros & Cons

Massive database of over 275 million verified B2B contacts
Built-in email sequencing and automated outreach workflows
Powerful Chrome extension for LinkedIn prospecting
AI-driven lead scoring and 'buying intent' signals
Highly competitive pricing compared to ZoomInfo or Lusha

Data accuracy can vary, especially for direct mobile numbers
Email deliverability tools are basic compared to specialized warm-up services
The interface can feel cluttered due to the high number of features

Key Features

AI Writing Assistant

Generates personalized cold emails based on prospect data and company research.

Lead Scoring

Uses predictive AI to rank leads based on their likelihood to convert and fit your ICP.

Buying Intent

Tracks companies researching specific topics to identify active buyers in the market.

Sales Sequences

Automated multi-channel touchpoints including email, phone calls, and LinkedIn tasks.

Data Enrichment

Automatically updates your CRM with fresh contact and company information to prevent data decay.

Pricing Breakdown

pro: $79/user/mo (billed annually) for buying intent signals and AI email generation.
free: Includes 10,000 email credits/mo and basic search filters.
team: $119/user/mo (billed annually) for advanced reporting and call recording.
annual: Up to 20% discount when paying annually across all paid tiers.
starter: $49/user/mo (billed annually) for increased credits and basic sequences.
enterprise: Custom pricing for unlimited credits and advanced security features.

⚠️ Pricing is subject to change. Always verify current pricing on the tool's official website before purchasing.