Apollo.io
Best For
B2B sales teams looking for an all-in-one lead database and automated outreach platform.
Not Ideal For
B2C companies or businesses that do not rely on cold outbound prospecting.
Pros & Cons
- Massive database of over 275 million verified B2B contacts
- Built-in email sequencing and automated outreach workflows
- Powerful Chrome extension for LinkedIn prospecting
- AI-driven lead scoring and 'buying intent' signals
- Highly competitive pricing compared to ZoomInfo or Lusha
- Data accuracy can vary, especially for direct mobile numbers
- Email deliverability tools are basic compared to specialized warm-up services
- The interface can feel cluttered due to the high number of features
Key Features
AI Writing Assistant
Generates personalized cold emails based on prospect data and company research.
Lead Scoring
Uses predictive AI to rank leads based on their likelihood to convert and fit your ICP.
Buying Intent
Tracks companies researching specific topics to identify active buyers in the market.
Sales Sequences
Automated multi-channel touchpoints including email, phone calls, and LinkedIn tasks.
Data Enrichment
Automatically updates your CRM with fresh contact and company information to prevent data decay.
Pricing Breakdown
- pro
- $79/user/mo (billed annually) for buying intent signals and AI email generation.
- free
- Includes 10,000 email credits/mo and basic search filters.
- team
- $119/user/mo (billed annually) for advanced reporting and call recording.
- annual
- Up to 20% discount when paying annually across all paid tiers.
- starter
- $49/user/mo (billed annually) for increased credits and basic sequences.
- enterprise
- Custom pricing for unlimited credits and advanced security features.
Pricing verified Jul 21, 2026
⚠️ Pricing is subject to change. Always verify current pricing on the tool's official website before purchasing.
Free Tier
- storage
- Unlimited records in the Apollo CRM
- features
- Limited to 5 sequence tracks and basic search filters
- requests
- 10,000 email credits per month
Integrations
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